Running effective email campaigns means we need certain information to do our job well. Here's what we collect and why:
Business Information
- Company name, contact details, and industry type
- Email lists you provide for campaign management
- Campaign preferences, goals, and target audience data
- Website analytics and email performance metrics
- Billing information for service payments
Technical Data
- IP addresses and device information when you access our platform
- Email engagement statistics (opens, clicks, unsubscribes)
- Browser type and operating system for compatibility
- Login times and platform usage patterns